Saero In Seoul

Saero In Seoul

In this continuous series, we showcase the saero label in a different yet familiar way - breathing and living life in Seoul where the brand and label was born. Deviating from the emphasis on pure product, focusing instead on conveying the mood and lifestyle of the brand.

Saero Collective Made In Korea Minimalist Fashion and Accessories Deoksugung Palace

A rare, quiet moment in the morning on palace grounds, between the sun’s warm gaze and the cool shadow of Fall.

Saero Collective Made In Korea Minimalist Fashion and Accessories Deoksugung Palace
Saero Collective Made In Korea Minimalist Fashion and Accessories Deoksugung Palace
Saero Collective Oreum Shirt Made in Korea Seoul Minimalist Korean Fashion
Saero Collective Made In Korea Minimalist Fashion and Accessories Deoksugung Palace

Exploring Deoksugung Palace (덕수궁), the smallest of the five palaces in Seoul. Despite its size, Deoksugung is well known for having diverse Korean architecture.
 
Saero Collective Made In Korea Minimalist Fashion and Accessories Deoksugung Palace
Saero Collective In Seoul Made In Korea Minimalist Korean Fashion Accessories Deoksugung
Saero Collective Made In Korea Minimalist Fashion and Accessories Deoksugung Palace
Saero Collective Made In Korea Minimalist Fashion and Accessories Deoksugung Palace

Taking a walk around in the Oreum Shirt from Saero label.


Amidst all the other colourful halls on the grounds stands the plain looking Seogeodang Hall. Because it is not painted, Seogeodang Hall resembles a typical 
house in the 16th century. Today, it is left intentionally rustic.
 

Saero Collective In Seoul Made In Korea Minimalist Korean Fashion Accessories Deoksugung

Saero Collective In Seoul Made In Korea Minimalist Korean Fashion Accessories Deoksugung
Saero In Seoul Oreum Shirt Made In Korea Minimalist Korean Fashion
Saero Collective In Seoul Made In Korea Minimalist Korean Fashion Accessories Deoksugung
Admiring the ceramic roof tiles often seen in palaces. The most popular design being flowers, perhaps unsurprising as flowers are symbols of beauty, splendour, magnificence and prosperity.

The most commonly used flower is the lotus, having its roots in Buddhism symbolism - wonderful flowers though growing in a muddy pool, often equated with enlightenment when in full bloom.
Saero Collective in Seoul Made in Korea Deoksugung Minimalist Fashion and Accessories Made in Korea
Saero Collective In Seoul Made In Korea Minimalist Korean Fashion Accessories Deoksugung

Adding to the diverse architecture you’ll find in Deoksugung are beautiful abundant pine trees seen everywhere on the palace grounds. These trees are often considered as a symbol of noble beliefs and principles in Korean culture.

Taking root on solid rocks and staying green even through snowstorms, the pine tree therefore also symbolizes South Korea’s resilient spirit and character.

Saero Collective In Seoul Made In Korea Minimalist Korean Fashion Accessories Deoksugung
Saero Collective In Seoul Made In Korea Minimalist Korean Fashion Accessories Deoksugung

Ending the morning with a quick stroll outside the palace on the streets of Jung-gu, Seoul.

Saero Collective In Seoul Minimalist Korean Fashion Made In Korea
Saero Collective In Seoul Minimalist Korean Fashion Leather Jacket
Saero Collective In Seoul Korean Minimalist Fashion Accessories Made In Korea

Being the first of the series, we thought to start off with a historical palace landmark (Deoksugung, the lesser known and smallest palace in Seoul) and nearby streets.

We also wanted to showcase different ways to wear the Oreum Shirt - a much loved design and our bestseller to date, designed and manufactured in Seoul exclusively by Saero Collective. 

Items in this post: 

  1. Oreum Shirt [White]
  2. Tencel Top [White]
  3. Gaeul Oversized Jacket [Black]
  4. Nongsa Cargo Pants [Black]
  5. Makgeolli Cream Claw Clip

Shot in ‘23 Fall.

Photography: Thibaud Chaumard @bythibaud

All rights reserved. 

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